Episode 41: Overcoming the Fear of Healthcare Regulations in Functional Medicine

Healthcare regulations are just one of the fears physicians have as they transition into functional medicine. Dr. Peter Osborne shares insights about building a brand in this space such as:

  • Why so many physicians struggle with overcoming the fear of healthcare regulations as they transition into functional medicine
  • The benefits of distancing yourself from traditional medicine as you build your brand
  • Understanding functional medicine as the art and science of lifestyle and diet
  • How to leverage the separation from traditional medicine to grow your practice
  • What we can do to better convey our message and the services we have to offer
  • How to establish transparent client relationships with clear expectations from the start
  • What you can do to develop certainty in your services and brand

The Separation from Traditional Medicine

Many physicians struggle with overcoming the fear of healthcare regulations as they transition into functional medicine. Dr. Peter Osborne is back to explain why it’s easier than you might think. Dr. Osborne is the founder of the Dream Practice FM Success Summit and The Gluten Free Society. He is also the director of Origins Health Care, a Doctor of Pastoral Science, and a board-certified clinical nutritionist. Dr. Peter Osborne initially joined us on The FM Shift to talk about the importance of charging what you’re worth. If you didn’t get a chance to listen to his interview on Episode #20, I encourage you to check it out for more context on our conversation today.

The Art and Science of Lifestyle and Diet

Functional medicine is not medicine; it is the art and science of lifestyle and diet. As functional medicine providers, our mission is to change the face of the healthcare industry. However, the louder and more vocal we get, the more attention we draw from the healthcare machine. Functional medicine is punk rock, and it is vulnerable to healthcare regulations, harassment, and scrutiny from the system. Dr. Peter Osborne is adamant about the separation of medicine and functional medicine because the patients that come through his doors maintain a mutual understanding of what his services or treatments entail. By deviating from society’s construct of medical expertise, you can better target clients that are the right fit for your practice.

Healthcare Regulations and Scrutiny

When you establish your brand as a medical professional by practice, not by title, you don’t have to worry about stringent healthcare regulations and scrutiny from the medical community. Why? Because you are building completely transparent relationships with every single client that comes through your practice. This is something you should take pride in because you are able to help people that the medical system has failed. You eliminate false expectations from the get-go and eliminate the victim mentality in your patients with proactive lifestyle solutions that have long-term effects. This is an area where traditional medicine has failed miserably, and we have the power to make a difference. Traditional medicine is not the space we want to be, and we need to distance ourselves from it for the sake of our patients and our practices.

Healthcare Regulations

About Dr. Peter Osborne

Dr. Peter Osborne is the director of Origins Health Care in Sugar Land, Texas. He is a Doctor of pastoral science, and a Board Certified Clinical Nutritionist.

Often times referred to as “The Gluten Free Warrior”, he is one of the most sought after alternative and nutritional experts in the world. His practice is centered on helping nutritionally support those with painful chronic degenerative and autoimmune problems using natural methods. He is one of the world’s leading authorities on gluten sensitivity, and lectures nationally to both the public as well as doctors on this and many other nutritionally related topics. He is the founder of Gluten Free Society, the author of The Gluten Free Health Solution and The Glutenology Health Matrix, a series of digital videos and ebooks designed to help educate the world about gluten. In addition, he is the author of the best selling book, No Grain No Pain, published by Touchstone (Simon & Schuster)

Dr. Osborne has served as the executive director and the vice president for the American Clinical Board of Nutrition. He is on the advisory board for Functional Medicine University.

He has been featured in or on Fox News, CBS, PBS, Celiac.com, The Gluten Summit, Radio MD, The People’s Pharmacy Radio, Underground Wellness, Muscle & Fitness Hers, The Journal of Gluten Sensitivity, and many other nationally recognized publications.

How to Connect with Dr. Peter Osborne