Episode 20: Charging What You’re Worth

Functional Medicine Education: What You Will Learn:

  • Who the average functional medicine avatar is and how they make up 80% of your audience
  • Why today’s technology has created a powerful and unprecedented way to share your message
  • Why the secret to niching down is to focus on what you feel passionate about
  • Why undercharging for your services isn’t just harmful to your practice but to your patients
  • How to pick the right niche, and why structuring your pricing correctly is vital
  • Why it is important to remember how much you have invested in your functional medicine education to get to where you are now
  • Why creating perceived value by charging correctly for your services is necessary

CE and Professional Development in Functional Medicine

Are you pricing your services correctly? Do you charge for the real value of your functional medicine education, or are you undercharging? Dr. Peter Osborne is the director of Origins Health Care in Sugar Land, Texas. He is a Doctor of pastoral science and a Board Certified Clinical Nutritionist, and he joins us on the FM Shift podcast to explain why believing in yourself and charging what you’re worth isn’t just good for your practice but good for your patients as well.

Charging What You’re Worth

Have you ever stopped to consider the amount of money you invested into your functional medicine education, both while you were in medical school and in all the ways you’ve continued to build upon your functional medicine education since? If you were to add up all the times you’ve spent money to further your own education and knowledge of functional medicine over the years, are you really charging what you’re worth? Many of us struggle to value ourselves correctly, but charging too little can leave you scrambling for more patients to make up the difference, and then you fall into the trap of working harder than you have to for less than you deserve.

Good for You and Good for Your Patients

Valuing your functional medicine education isn’t just the right thing to do for your practice, it’s also important for getting your patients to comply. As Dr. Osborne explained, you have to create perceived value and get buy-in from your patients so that they will comply. Free advice is easy to shrug off, but if they’re paying a premium for your expertise then they’re going to be more invested in taking their healthcare seriously. Pricing your services, your supplements, and your products correctly against other local practices and retail prices is key; if you charge too little, then you’re creating the perception that your products aren’t as high-quality.

 Functional Medicine Education | Charging What You’re Worth

Photo by Brooke Lark on Unsplash

About Dr. Peter Osborne

Dr. Peter Osborne is the director of Origins Health Care in Sugar Land, Texas. He is a Doctor of pastoral science, and a Board Certified Clinical Nutritionist.

Often referred to as “The Gluten-Free Warrior”, he is one of the most sought after alternative and nutritional experts in the world. His practice is centered on helping nutritionally support those with painful chronic degenerative and autoimmune problems using natural methods. He is one of the world’s leading authorities on gluten sensitivity, and lectures nationally to both the public as well as doctors on this and many other nutritionally related topics. He is the founder of Gluten Free Society, the author of The Gluten-Free Health Solution and The Glutenology Health Matrix, a series of digital videos and ebooks designed to help educate the world about gluten. In addition, he is the author of the best selling book, No Grain No Pain, published by Touchstone (Simon & Schuster).

Dr. Osborne has served as the executive director and the vice president for the American Clinical Board of Nutrition. He is on the advisory board for Functional Medicine University.

He has been featured in or on Fox News, CBS, PBS, Celiac.com, The Gluten Summit, Radio MD, The People’s Pharmacy Radio, Underground Wellness, Muscle & Fitness Hers, The Journal of Gluten Sensitivity, and many other nationally recognized publications.


How to Connect with Dr. Peter Osborne: