Episode 13: Why Being Average Sucks & How To Make Your Practice Better

Running your own functional medicine practice is hard, no two ways about it. And sometimes it is easy to let things slide as “good enough” when we have so many pressing needs grasping for our attention. Unfortunately, that mentality can also keep your practice from growing, or worse, send it in to a decline. This can be especially true for our mindsets and communication.

Michael Bernoff is a coach, a mentor, and an unrivaled expert on human influence and interpersonal communication. He joins us again for another episode of the FM Shift podcast to talk about his new book, Average Sucks. Heather and I are knee-deep in this book right now, and it is chock full of actionable, implementable information that helps entrepreneurs get in touch with who they really are. If you are feeling stuck, or you just want to take your career to a new level, Michael Bernoff brings tons of value to the table yet again. This time, as an author too.

What you’ll learn about in this episode:

  • How Michael reframed the meaning of the term “average sucks”
  • Michael’s experience with the book-writing process
  • How to use your own personal narrative as a change agent
  • The importance of the communication you have with yourself
  • How to understand the box that you’re in, and how to escape it
  • How to improve your communication with friends, family, and the people around you
  • Why the fear of failure and the fear of success is a bunch of b/s
  • Two ways to get out of your average
  • How the “participation trophy” culture influences our society today



Michael is the President and Founder of the Human Communications Institute, a leader in the personal and professional development industry. He works directly with individuals as well as corporate executives who desire to transform their corporate culture in an ever changing marketplace. His passion for his work is limitless and his dedication to positively impacting the world by empowering every individual is uncompromising.