Episode 54:

Damon Burton joins us to talk about practical medical SEO strategies that you can use to grow your functional medicine practice. Hear insights about:

  • How to build a content strategy that drives traffic to your practice
  • How to create email blasts that resonate with your target audience
  • The top medical SEO strategies for increasing your practice’s visibility online
  • Understanding the internal/external factors that affect your website’s ranking
  • Why your content is the most important component of your SEO strategy
  • How to pick a good vendor that will help you achieve your SEO objectives
  • Tips for lead generation

Medical SEO Strategies

Since founding SEO National in 2007, Damon Burton has become one of our industry’s leading medical SEO experts. He is a Forbes contributor with additional features in publications such as Entrepreneur Magazine, BuzzFeed, and USA Weekly. Damon has helped numerous high-profile clients make more in a month than they used to in a year, and in this episode of The FM Shift, he joins us to share his expertise. Damon discusses many practical SEO strategies that you can use to grow your functional medicine practice.

Build a Content Strategy

Now more than ever, functional medicine providers need to be savvy marketers. The marketplace is more competitive than ever, and it is critical that we achieve maximum visibility within our target audience. The problem, however, is that many FM providers struggle with building their content, and technical, medical SEO is not even an afterthought. You need a structured content strategy that includes everything from email blasts and scheduled social media posts to educational videos and blog posts. Once you have a content strategy in place, you can begin to optimize your content so that it outranks your competitors’ pages and drives traffic to your practice.

Capitalize on Your Content

In order to increase your practice’s visibility online, you need to implement cutting-edge medical SEO strategies that will rank you higher than your competitors. Your content is the first place you want to start. There are a lot of technical aspects to SEO, but as a practitioner, learning them can be more trouble than it’s worth. When it comes to content, you are already an expert in your field who knows everything about your business; content will come naturally to you. When you create content that adds value and provides a solution to people’s search inquiries, Google will reward you for making them look good. In addition, this can be bolstered by building the external credibility of your website based on what pages are talking about/linking to your content. It may sound simple, but content is king. This is a simple change that many of us can make with ease.

Medical SEO

How to Connect with Damon Burton

About Damon Burton

This search engine marketing expert has beat billion-dollar companies at their own game and has proven strategies to grow your business.

Over a decade ago he beat a billion-dollar company by outranking their website on Google. Since then, he knew he was onto something and has gone on to build an international search engine marketing company that’s worked with NBA teams, and Inc 5000 & Shark Tank featured businesses.

In the decade+ of running a global team, surprisingly, he’s never met ANY of his team in person. Burton can speak on how to manage a remote team, as well as how he approaches dedicating time to family and balancing it all.

Having started his business right before the 2008 recession, Damon is familiar with navigating and growing a business through times like today. Never before has there been so many people needing something to focus their attention on…AND the time to do it.

Since founding his company SEO National in 2007, he writes for Forbes, has been featured in publications including Entrepreneur Magazine, BuzzFeed and USA Weekly, and has helped high-profile clients make more in a month than they used to in a year.

Not only does Burton bring an easy-to-follow approach to increasing your revenue and online visibility, but he’s also a trusted educator on the subject and has literally written the book on how to “Outrank” your competition. His new book Outrank serves as a guide to those who want to dominate Google’s search results without paying for ads.

Writing Outrank, Damon hopes to motivate business owners and educate them on search engine marketing while weaving real-life inspiring stories from his two decades of experience online. “Whether you are a beginner or an expert, when you read through the whole book, I am confident that you will walk away with new perspectives on how to increase your website’s traffic through search engine optimization,” he said. As the economy shifts to digital, his expertise is more important than ever in helping businesses thrive.

Plus, he has a beard!