Episode 62:
Medical practice branding strategies are just one way Nick Cavuoto provides medical entrepreneurs with hope and actionable tips to get their businesses back to pre-COVID numbers and expanding. He shares insights about:
- Keys to medical practice branding
- How to grow your business quickly
- How you can sell more
- Reasons entrepreneurs struggle
- How you can go from rock bottom to the top
From Top to Bottom and Back Again
Nick Cavuoto is a speaker, entrepreneurial mentor, and personal brand expert specializing in content marketing, sales, and transformational leadership. Nick believes that successful businesses in the future will focus on building relationships and authentic connections. Nick uses his unique philosophies in his own business and teaches all his students to do the same. On the most recent episode of the FM Shift, Nick joins us to discuss his entrepreneurial journey from making $150,000 a month to not being able to pay a $30 restaurant bill and how he went from this rock bottom back to the top in just a few short months, and how you can use medical practice branding strategies to build an incredible and long-lasting business.
The Secret to Success
In medicine, it’s easy to get so into serving your community that you forget to have a cushioned bottom line. It’s understandable. After all, most doctors got into medicine for one of two reasons: money or helping people. Chances are, if you’re a functional medicine practitioner, you fall into the second category, but that doesn’t mean you can’t earn a good living!
What it comes down to, though, is making sure that you have a business strategy and medical practice branding strategy rather than simply providing a service. One secret to success is ensuring you’re both confident and competent. If you’re competent, there’s no good reason not to be charging your worth. Yes, you want to serve your community, but you also have to put food on the table. You’re worth it.
Daily Themes
Every day, people surround themselves with four core themes. These themes are what you are spending the majority of your time on throughout the day. Take a moment to think about what most of your time is spent on. Are you being productive the whole day or spending half the day getting distracted by the television? Are you focusing on what you love or spending time on tasks you hate? Most people spend a small portion of their day in their zone of genius, focusing instead on tasks they dislike and could easily delegate to people who may like the project a whole lot more. If you find yourself spending too much time on the tasks you don’t like, you’re never going to reach your full potential. Burnout will happen faster, and you will want to give up. But, if you spend time doing the thing you love and delegate those mundane tasks to someone else, you will find yourself enjoying the journey to the top so much more.
About Nick Cavuoto
Nick Cavuoto is a long-time entrepreneur with experience speaking, personal branding, and as an entrepreneurial mentor. He specializes in content marketing, sales, and transformation leadership. He has had the pleasure of working with some of the most influential Fortune 500 companies, including Paychex, Pandora, and Microsoft, to name a few. Additionally, he has worked with top business leaders like Todd Herman, Scott Oldford, and Mike Kim. Nick’s unique philosophy on building a successful business requires leaders to create authentic connections and relationships. Nick’s passion to mentor businesses has taken him to stages all over the country, speaking at conferences and hosting masterminds to teach entrepreneurs everything he knows about personal branding, entrepreneurship, and life.
- Website: www.nickcavuoto.co
- Instagram: @nickcavuot
- Facebook: facebook.com/nickcavuot
- Twitter: @nickcavuot
- LinkedIn: linkedin.com/in/nickcavuoto
If you’re looking for more ways to market your practice better, be sure to also check out Episode #49 of The FM Shift, Functional Medicine Marketing and Branding, with Dr. David Touhill. In this episode, David talks to us about how FM practices can use medical marketing strategies to help their businesses thrive in 2021.
About The FM Shift
What if functional medicine became as profitable, rewarding, and stress-free as you expected it to be? The business side of functional medicine doesn’t have to be a GRIND. We can help you discover functional medicine sales mastery and make maximum money without patient resistance.
The FM Shift shows you how to easily attract patients who want what you offer and are willing to pay you what you’re worth without waiting for your practice to magically mature.
