Episode 71:
Using social media for medical practices is one of the best ways for patients to build the know, like, and trust-factor and drive patients to your practice. Guest speaker Olesija Saue joins us to teach functional medicine practitioners creative strategies to build a strong brand and use social media to their advantage. She shares:
- Why social media for medical practices is critical
- How to build the know, like, and trust-factor
- The importance of your ‘why’
- What marketing strategies no longer work
- What marketing strategies you should be using
Why Branding Matters
Olesija Saue is a leading expert on branding and social media marketing. With over 20 years of experience in leadership roles, Olesija has had her share of successes and failures. In 2008, Olesija was working in the steel industry in Estonia when the market crashed, leading her to find creative ways to market her business.
Everything Olesija teaches are strategies that she has researched and used for her own business as well as for her clients.
Now, on the latest episode of the FM Shift, Olesija is joining us to share how functional medicine practitioners can use social media marketing not just to grow their practices but how great marketing can build a strong connection to their patients.
Social Media for Medical Practices
As functional medicine practitioners, building our medical practices can be a challenge. But one way to help our business get attention is by using social media. But, social media, when not used properly can do more harm than good for any brand.
As we create content, it’s important to keep in mind that social media is a place where our audience wants to see real people, sharing their values. It’s not a place where people want to see a shiny corporate brand.
People react to people, so companies that make people feel connected do better in the long-run. On social media today, it’s all about getting people to know, like, and trust you. That know, like, and trust-factor comes from building a great brand that connects.
Stories People Want to Hear
People don’t want to hear about how amazing and awesome you are. In life, as well as in marketing, it’s easy to want to only talk about your successes. But there is research that proves audiences connect with brands faster when they hear the full story.
By sharing stories of struggle or failure, audiences can connect with the human side of your functional medical practice. When audiences feel your brand is human, they feel more connected and are able to trust that your brand has something special to offer.
What used to work in business doesn’t work anymore. People need a connection, and the more they connect with you the more they’re going to know, like, and trust you. Audiences want to know, like, and trust you before buying.
With social media, you really have to know yourself. You have to know your strengths, your weaknesses, your values, and most importantly your ‘why.’ When you know these four elements, you can build a brand that really speaks to your audience and sells your services almost without any sales tactics.
About Olesija Saue
Olesija Saue is a branding and marketing expert with over 20 years of experience, including time spent as the CEO of Forbes Estonia. Currently, Olesija runs a branding and marketing firm as well as a coaching business. But she began her career as a sales manager in the steel industry and found great success in the business. While at the steel company, Olesija quickly rose to high ranks, but during the financial crisis of 2008, she found the company in trouble and had to figure out a way to save the company from collapse, which is when she first stepped into branding and marketing.
On her journey, Olesija discovered an essential element that helped companies stand out–the ‘why.’ The ‘why’ is something that isn’t easily forgotten and can be integrated into business strategy to make clients more attracted to your business. Today, Olesija uses her knowledge to coach business owners and help them discover their ‘why’ and build a strong brand that speaks to their ideal audiences, especially on social media, where businesses are most visible.
How to Connect with Olesija:
- Website: https://olesijasaue.com/
- LinkedIn: www.linkedin.com/in/olesijasaue/
- Facebook: www.facebook.com/olesija.saue
If you’re looking for more ways to use social media for medical practices, be sure to also check out Episode #49 of The FM Shift, Functional Medicine Marketing and Branding. In this episode, David talks to us about how FM practices can use digital marketing to drive growth.
About The FM Shift
What if functional medicine became as profitable, rewarding, and stress-free as you expected it to be? The business side of functional medicine doesn’t have to be a GRIND. We can help you discover functional medicine sales mastery and make maximum money without patient resistance.
The FM Shift shows you how to easily attract patients who want what you offer and are willing to pay you what you’re worth without waiting for your practice to magically mature.
