Episode 49:
Dr. David Touhill shares advice for building a functional medicine marketing strategy that drives results in 2021. He shares insights about:
- How he strategically moves marketing dollars to maximize his clients’ returns
- Why digital marketing is so important for brick and mortar businesses today
- Why you should be focused on selling results, not fee-for-service
- Why now is the best time to pursue warm leads, and how to approach them
- How to diversify your functional medicine marketing spend to drive growth and maximize your results
- Why you should hire a professional to manage your digital marketing efforts
- How to build a funnel, track your results, and follow up on the qualified leads
- Where he sees opportunities for functional medicine doctors in 2021
Functional Medicine Marketing in the Digital Space
Dr. David Touhill is an innovative functional medicine marketing strategist. He bridges the gap between the vision and the strategic plan, designing specific products and processes that are scalable to provide long term revenue and growth. Dr. David is passionate about working with brands that have a powerful purpose to help others, and he creates strategies that help them go from good to great. Dr. David joins us on this week’s episode of The FM Shift to share his expertise on digital marketing in the functional medicine arena.
Digital Marketing in a Pandemic
To put this conversation in perspective, Dr. David played a major role in the incredible growth of Josh Axe and Jordan Rubin’s company, Ancient Nutrition. In medicine marketing and other niches, Dr. David oversees more than a million dollars per month in advertising and marketing spend. Out of necessity, this scope has forced Dr. David to stay on top of industry trends and keep his finger on the pulse of the marketplace. Now more than ever, digital marketing is a critical lifeline of brick and mortar businesses like FM practices. David’s expertise provides a better understanding of what we can do to start working toward mastery.
Now is the Time to Pursue Warm Leads
As we get our engines up to speed in 2021, we need to make sure our functional medicine marketing strategy is focused on warm leads. Whether it is our email lists, previous patients, or prospects that never started treatment, we need to leverage all of our resources to add value to the people who already know about us. This means diversifying our marketing spend so that we are not relying on one platform or one stream of content to drive traffic and win patients. 2020 has shown us the sheer power of digital media, and the very real impact it can have on people’s decisions and worldview. You want to make sure your efforts are in the right place so you can drive growth and maximize your results.
About Dr. David Touhill
Dr. David started out as a young marketing director in the greater New York City area, successfully acquiring wealth management clients with an average net worth of ten million dollars. His position there taught him the importance of having sound judgment and a robust business and marketing strategy when running a successful multi-million-dollar business. While acquiring his doctorate degree, he built a private marketing firm that worked directly with CEO’s of multi-million-dollar natural health and wellness centers to scale office systems, establish branding, and building effective Facebook and SEO marketing programs. During this time, Dr. David managed over $500,000 in marketing ad spend for over 40 separate businesses. He took this experience into the influencer marketing space in 2014, building health-based online educational programs, memberships, and launch strategies specifically through website development, sales funnels, social media, and digital marketing processes.
He is an innovative product and marketing strategist, bridging the gap between the vision and the strategic plan, designing specific products and processes that are scalable, providing long term revenue and growth.
Specialties:
- Digital Marketing(Facebook Ads, SEO, Email, Product Launches)
- Executive Leadership
- Strategic Planning and Decision Making
- Operations Development
- Branding and Visual Designs
Dr. David has worked with influencers including: Dr. Josh Axe, Jordan Rubin of Ancient Nutrition, Mckel Hill of Nutrition Stripped, Patrick Gentempo, Olympic Gold Medalist Shawn Johnson, Mr. Universe – Dr. Chris Zaino, Boston Celtics Surgeon Dr. Ethan Kellum, and many others. He is passionate about working with brands that have a powerful purpose to help others, and creates strategies that help them go from good to great.
